Where Are Beta Motorcycles Made – Italian motorcycle manufacturer Beta Motorcycles has announced its 2019 lineup of Beta RR-S street-legal motorcycles. Beta produces four different models that share the same chassis and engine family, but offer a distinct character in terms of feel and power delivery. Available engine displacements are 350cc, 390cc, 430cc and 500cc. US-delivered RR-S bikes are built on the same production line as the European off-road machines, but come with US-spec lighting and a Trail Tech Voyager GPS unit. Beta’s off-road trails are important, but they also believe that making the bike more versatile is a key factor. The RR-S range of motorcycles can be ridden on the street as well as dual sport events or competed in the local Hare Scramble or Enduro.
Finally, Beta offers an exclusive program for some models. Called BYOB (Build Your Own Beta), buyers can set up their Beta however they want using an online configurator. A BYOB system gives you multiple options in each of the following categories.
Where Are Beta Motorcycles Made
When you’ve finished configuring your bike, you’ll receive a breakdown of the options you’ve selected along with the final price of the bike. You can submit your deposit and Beta will call you to confirm your order. Once approved, they will build the bike to your specifications. It started with Giuseppe Bianchi, who made bicycles. Then his son Enzo met Arrigo Tosi while in the military service, he married his sister Elda and they all decided to work together. 100 years after its creation, the company is still the market leader in the motorcycle sector.
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At the beginning of the decade, the historic but now obsolete Via Bellariva factory was abandoned and the company moved to Osmannoro. A terrible flood hit Florence in 1966, causing extensive damage even in Beta, although fortunately the company managed to recover fairly quickly. Engines designed by a new group of in-house technicians went into production.
It is a valuable tool for developing new models faster, testing new machines “live” and increasing sales by demonstrating high product quality through winning competitions.
A series of changes occurred at a breakneck pace. Motocross is heavily dominated by the Japanese manufacturers, so Beta decided to focus on testing. A series of machines was created that could often win the world championship. However, it continues to bet on all off-road machinery, without neglecting the range of mopeds.
It was a milestone in Beta’s history when Lapo Bianchi joined the company. While technical and commercial alliances were strengthened, the entire productive and administrative structure was updated with the aim of increasing its presence abroad. Continued success in trials competitions, which has now become a “new frontier” for the company.
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Far-reaching changes at the company meant that it was possible to focus on foreign markets, but the number of models in the range increased partly as a result of significant working relationships with KTM and Suzuki. At the same time, success in competition has proven to be very useful as a means of building a business.
A decade marked by great changes. The scooter market is constantly evolving, enduro bike sales are increasing all over the world, while trail bikes are still being sold, but in very small numbers. Beta now produces its two-stroke and four-stroke engines in-house. The company’s strong commitment to the sport has brought more world championship victories, including manufacturers’ titles, which are more prestigious and the company has never won before. Beta Motorcycles has always been connected to the history and evolution of life on two wheels. The company was founded in Florence in 1905 under the name “Societta Giuseppe Bianchi” to build handmade bicycles. At the end of the 1940s, with the changes in Italian society and the development of motorized transport, the company switched to the production of motorcycles. By coupling an engine with roller transmission to one of its bicycles, a typical example of Italian creativity, the Tuscan firm produced the first motorcycle.
The two men who ran the company, Enzo Bianchi and Arrigo Tosi, joined their initials to create the Beta brand, and the company’s bikes have been sold under this name ever since.
CERVO 48 was the first model to come onto the market. It has transmission through a rubberized roller that acts directly on the rear tire together with a chain for the initial and final transmission. In 1948, the company launched the CIGNO, which was powered by a 48cc single-cylinder engine. Its double cradle frame, telescopic forks and shock absorbers give it a very sporty look. In 1950, Beta entered the more demanding 125cc class with the production of the ITAL-JAP 125, which featured pressed-steel beam forks and telescopic rear shocks.
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Another model released in the 50s was the M.T. 175: Taken from Competition Bikes, M.T. A single-cylinder two-stroke engine capable of reaching 81 mph. Later a touring version was developed, the S.V 175.
A wide variety of road bikes with an emphasis on sportiness were produced during this period. The ASTRO 98, MERCURIO 150, FOLGORE 175 and ORIONE 200 were just a few of the models equipped with four-stroke single-cylinder pushrod engines, with respectable performance for the time. In the 1960s Beta began in-house production of engines, which have since been added to the range. The development of new models went hand in hand with the commitment to competition: in the 50s Beta achieved its first victories in climbing, Motogiro and the Milan-Taranto race with 175cc models.
In the 1970s, with the irruption of the off-road sector, Beta began to specialize more in the production of off-road vehicles. This specialization has always been accompanied by the commitment to keep up in the competitive field, the best test bench in the production of Beta motorcycles, initially in motocross, enduro and later in trial at the beginning of the 80s.
Beta’s close relationship with the sport of motorcycling has been marked by a series of victories over the years. Early motocross victories in the late ’70s and early ’80s came from riders like Jim Pomeroy, Gilbert de Roover, and Italian rider Ivano Besson. In the mid-1980s Beta began to focus on building trials bikes and found immediate success with trials world championships won by the great Jordi Torres and three consecutive world titles for Dougie Lumpkin (1997-1999). Then came six indoor world championships, including Albert Cabestany’s victory in 2002, and finally five European titles.
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In 2004, Beta returned to the enduro four-stroke with a significant investment in product development and its presence on the competitive track. In this new arena, Beta remains true to its mission to inspire motorcycles in a way where the quality of the riding experience is just as important as the quality of the product. Today many other motorcycle manufacturers rely on robots to make their products. Beta relies on the experience and passion of the craftsmen to create their motorcycles.
Far-reaching changes at the company meant that it was possible to focus on foreign markets, but the number of models in the range increased partly as a result of significant working relationships with KTM and Suzuki. At the same time, success in competition has proven to be very useful as a means of building a business.
A decade marked by great changes. The scooter market is constantly evolving, enduro bike sales are increasing all over the world, while trail bikes are still being sold, but in very small numbers. Beta now produces its two-stroke and four-stroke engines in-house. The company’s strong commitment to the sport has brought more world championship victories, including manufacturers’ titles, which are more prestigious and the company has never won before. Beta Motorcycles or Betamotor is an Italian motorcycle manufacturer that can draw its lines to the end. In 1904 it began life as a bicycle factory under the name of “Società Giuseppe Bianchi”. In 1948 the company decided to start developing motorcycles and since then Beta Motorcycles has become a leading player on the international motorcycle scene. The brand isn’t as popular as some of its compatriots like Ducati or MV Agusta, but while Ducati and MV Agusta have made a name for themselves on the roads of the planet, it’s the rough roads and off-road tracks where Beta motorcycles really excel. Any off-roader can extol the virtues of this small Italian brand, and if you’re looking to race trails, enduro racing, or any form of off-road riding, check out Beta Motorcycles, because you’ll be amazed at what the company does. has to offer.
Beta Motorcycles was first established in Florence, Italy in 1904 under the name “Societta Giuseppe Bianchi”. The company specializes in the manufacture of handmade bicycles and its products are in great demand throughout Italy.
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